Video Coverage

SEM Council at Google | Craig Greenfield Mountain View, CA May 2010 Craig Greenfield discusses recent trends/tools/developments that have had the most surprising impact on Performics business. All content from Fast.Forward. (youtube.com/fastforward), a channel for marketers created by Google and Wharton.

SEM Council at Google | Craig Greenfield Mountain View, CA May 2010 Craig Greenfield discusses the biggest challenges / opportunities that SEMs are facing today. All content from Fast.Forward. (youtube.com/fastforward), a channel for marketers created by Google and Wharton.

SEM Council at Google | Craig Greenfield Mountain View, CA May 2010 Craig Greenfield talks about elements that have proven to be successful in targeting users beyond search. All content from Fast.Forward. (youtube.com/fastforward), a channel for marketers created by Google and Wharton.

SEM Council at Google | Craig Greenfield Mountain View, CA May 2010 Craig Greenfield addresses the biggest search myths that won't go away. All content from Fast.Forward. (youtube.com/fastforward), a channel for marketers created by Google and Wharton.

SMX West | Michael Kahn, SVP of Client Services & Eric Papczun, VP of SEO & Feeds The Power of Personalization: Consumer-focused Keyword Strategies March 3, 2010 The biggest trend in search right now is increased personalization. Depending on geography, recent search history and searcher habits, users see a different set of results for the same query. Performics' Michael Kahn and Eric Papczun discuss how marketers can capture more qualified natural traffic as long as they're constantly discovering (through intensive keyword research and consumer insights) and optimizing for these keywords.

SMX West | Michael Kahn, SVP of Client Services WebProNews Interview March 2, 2010 Michael Kahn discusses Performics' presence at SMX West 2010. He provides an overview of the SMX sessions in which he participated, including "Search, Domaining & Direct Navigation" and "Facebook Ad Tactics for Search Marketers," and answers questions about how marketers can employ a variety of tactics into their performance marketing campaigns.

SMX West | Eric Papczun, VP of SEO & Feeds WebProNews Interview March 4, 2009 Eric Papczun talks with Abby Johnson from WebProNews about a number of 2009 SuperBowl ads and their success in using the online marketing to extend consumer engagement beyond the TV spot aired during the big game. Eric addresses the most popular ads, discusses why they were successful and provides examples of brands who embrace online campaigns to increase consumer participation and engagement.

SES New York | Eric Papczun, VP of SEO & Feeds Web Marketing Watch Interview April 10, 2008 Eric Papczun talks with Sage Lewis from Web Marketing Watch about Performics participation at SES New York, our suite of performance marketing solutions and emerging trends in the online marketing industry.

SES New York | Eric Papczun, VP of SEO & Feeds Beyond Ink Interview March 20, 2008 Eric Papczun talks with Anne Kennedy of Beyond Ink about how agencies' strategies are changing of necessity with the advent of new search channels, and how the relationships between clients and agencies are changing as a result of the clients who are now mature to the online advertising space.