PAID SEARCH (PPC)

As the #1 SEM for Internet Retailer’s Top 500 (2006-2008), Performics frames and executes paid search strategy for more than 200 top global brands, such as HP, FTD and Cabela’s.

Focus on Your Consumer: While other agencies take a “spray and pray” approach to paid search, Performics uses consumer research to create a more relevant and compelling paid search experience for your customer. Our dedicated Consumer Research arm leverages seasonality, competitive intelligence and consumer trends to understand how your targeted consumers use search in different stages of the purchase cycle. This results in paid search programs that more efficiently engage and convert qualified consumers. 

Speed to Market: While other agencies dig through raw data to uncover trends and insights, Performics utilizes proprietary technology to automate day-to-day paid search tasks. Our keyword, copy, bid and landing page specialists receive proactive alerts and actionable, automated analysis. This allows our specialists unsurpassed time to focus on developing growth strategies for your program. Our clients enjoy speed to market advantages including better SERP positioning against their competitors, cost savings through more efficient bid management and increased conversions through keyword landing page relevancy.