PAID SEARCH PRACTICE

Challenge- Your brand is facing declining sales, as well as increased competition on the SERP, which leads to higher CPCs (cost-per-click)

Solution- Performics’ paid search practice combines consumer understanding, technology, and a culture of innovation to drive ROI for our clients:

Consumer & Competitive Insights

Forward-Thinking Technology

Experienced Specialists

•	Breadth and depth of consumer research uncovers the best ways to connect to your consumers
•	Dedicated consumer research team utilizes social listening tools, competitive intelligence, database/engine sources and analyst/ library sources
•	Proprietary Benchtools technology monitors your competitors’ offers

•	Keyword research and development toolkit uncovers keywords that convert
•	Copy analysis tool and A/B testing framework finds the most effective copy
•	Automated bid strategy alerts and sales/spend projections improve speed to market
•	Automated workflow management translates raw data into actionable insights
•	Performance Marketing Dashboard transforms data into easily understandable, yet highly advanced, business dashboards

•	Keyword research specialists ensure quantity and quality of keywords
•	Specialized copy development team improves relevancy to increase CTRs and conversions
•	Expert bid strategists leverage seasonality, competitive intelligence and consumer trends to optimize spend
•	Landing page optimization team rapidly develops optimized on-site user experiences that drive more sales
•	Industry-recognized thought leaders with an average 10+ years of digital experience

Results- Search specialists utilized paid search to push traffic into Cabela’s retail stores during a key holiday sales event, as well as created an online to offline feedback loop. Download the case study

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