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Challenge- The online media landscape is highly fragmented, making it difficult to get your display ad noticed. Display ads with custom messaging on high-quality publisher sites that leverage retargeting technology help break through the clutter and guide consumers down the consumer purchase funnel.
Solution- Performics’ Display Performance Marketing (DPM) solution combines consumer understanding, technology and a dedicated performance-focused display media team to drive ROI for our clients:
Consumer Insights
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High-Performance Technology
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Experienced Specialists
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In-depth consumer research uncovers the best ways to reach audiences across media partners and high-quality publisher sites
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Audit of competitor’s ads and messaging across publisher sites to understand competitor’s strategies
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Collaborative persona building to guide the creation of custom messages that are likely to appeal to the target audience |
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Retargeting smart technology allows highly targeted messages to guide consumers down the purchase funnel or to take a desired action |
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Campaign results can be measured at the publisher level offering full transparency
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Premium-only inventory ensures brand messages are in a safe environment and reach over 45% of the Web |
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Dedicated team of media planning and buying experts with a solid understanding of the evolving display media landscape |
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Landing page optimization team ensures display ads that are clicked on lead to relevant landing pages and micro-sites that will help users convert |
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Copy specialists help craft offers and messages that will resonate with the target audience |
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Results- Performics helped an online retail client drive sales by proactively engaging with consumers who had abandoned their online shopping cart. To encourage these consumers to return to their shopping cart and convert, Performics used retargeting smart technology to send these consumers relevant messages within display ads. The impact of these display ads outperformed search conversions by more than two times.
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