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Challenge- Brands struggle to find new channels to drive incremental sales or leads. Today, social media giants MySpace and Facebook command a fifth of all online display ads seen by Web users (comScore). With increased eyeballs, these sites also have robust targeting capabilities for creating relevant ads that become amplified in a social environment and serve as a viable source for new traffic.
Solution- Performics’ Social Performance Marketing (SPM) solution combines consumer insights, rigorous optimization methodology and core expertise in performance media to create social ads on Facebook that engage consumers and increase conversions:
Consumer Insights
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Rigorous Optimization Methodology
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Performance Media Experts
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Consumer research leverages social listening tools to discover how your consumers are talking about your brand in the social Web
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Competitive benchmarking and analysis to size up your competitor’s social media strategies
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Comprehensive Facebook audit to identify fans and brand ambassadors |
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Holistic, phased approach takes advantage of both the viral and paid opportunities in social media so your ad dollars work harder and capture word-of-mouth (WOM) benefits |
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Precision micro-targeting based on demographics, geography, profile keywords and affinities |
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A/B testing and proactive campaign optimization |
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Search specialists with expertise in bidded and performance-based media |
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Social media experts tap selective partners to provide a comprehensive social marketing solution |
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Dedicated copy development team ensures copy and calls-to-action (CTA) speak in the consumer voice and drive conversions |
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Experienced bid strategists analyze performance data to optimize your social ad spend |
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Results- Performics launched a Facebook CPC-bidded social ad campaign for Chicago-based online retailer, Threadless that performed at a 3 to 1 ROI and drove many new buyers to Threadless.
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